© Groundswell Design Group Inc. 2019

PLAZA DE CESAR CHAVEZ

San Jose, CA

POP-UP AT PLAZA DE CESAR CHAVEZ

The Knight Foundation, Adobe and the City of San Jose commissioned Groundswell to create an experiential light show and public space in the city’s historic Plaza de Cesar Chavez. For nine days leading up to Super Bowl 50, the park’s trees were filled with an animated LED display to delight visitors. The activation also included a pop-up beer garden, a rotating selection of food trucks and a variety of lawn games. A tyke-sized football field was also a hit, as some NFL players from the Panthers stopped by occasionally to practice with the kids.