CRYSTAL CITY

Arlington, VA

CRYSTAL CITY

Groundswell was commissioned to activate the downtown area of Crystal City in hopes of luring Amazon to select Arlington as one of its hubs. It worked! Both playful and sophisticated activations breathe life into the normal work day routine in Crystal City. Take a seat , or that conference call, in an outdoor lounge or immerse yourself in the Park South meadow for a moment. Let the pops of color and art installations guide you through Crystal City, which is sure to be one of America’s great cities of the future.