© Groundswell Design Group Inc. 2023


East Coast Concept


  • 2019 Honorable Mention | International Design Awards


Before expanding its presence across the East Coast, HipCityVeg commissioned GDG to design its new look. We created an aesthetic for this brand that marries a retro diner vibe with a modern twist using polished concrete, striped emerald green penny tile, quilted vegan leather, and oak wood wainscot.

Photography: Jason Varney