WINTER IN DETROIT

Detroit, MI

WINTER IN DETROIT

Quicken Loans and Bedrock Detroit approached Groundswell in 2016 to activate and transform a number of unused public spaces for the 2017 winter season in downtown Detroit. The spaces, which include Spirit Plaza, The Esplanade, Campus Martius, Cadillac Square and Capitol Park, offered visitors a multitude of different ways to celebrate the holidays and winter season with site activations including gaming domes, local vendor pop-up shops in custom glass houses, artistic lighting installations, beer gardens, stunning restaurant pop-ups and lounge areas and more.

Photography: Michelle Gerard