© Groundswell Design Group Inc. 2021
Groundswell used innovative design to create a winter wonderland within Philadelphia’s urban fabric. This seasonal pop up was commissioned by the Delaware River Waterfront Corporation to celebrate twenty years of ice skating on the Delaware River. Groundswell created a holiday village to surround the Blue Cross RiverRink, humming with winter activity. Repurposed shipping containers house retail shops, and visitors are welcomed to food, drink, and good cheer in a forest of pine, spruce, and holly. Glowing fire pits keep the cold at bay as strings of market lights twinkle in the dark winter sky.
Photography: Matt Stanley